UBQ was founded in 2001. Just like today, the business concept was based on the idea of customisable logistics solutions. The continued positive development has been defined by customer demands on a receding market. The market has transformed over the years, with logistics becoming an increasingly important issue that demands more knowledge and ongoing development. Logistics is not simply a matter of warehousing and transport – it often involves taking complete responsibility from the time a product is shipped from the factory until it reaches the end user. Today, we need a solid grounding in areas such as technology, food science, environmental issues, laws and regulations if we are to remain competitive.